Sports For Development
About the Thematic Area
About the Thematic Area
Access to structured sports remains limited across many government schools and rural communities, restricting opportunities for physical development and talent growth.
Newage works to bridge this gap by integrating sports into school ecosystems through access to equipment, development of basic infrastructure, organising district-level leagues, making schools sports sustainable and capacity building of teachers and coaches. The focus is on creating inclusive, sustainable and scalable models that encourage participation, especially among girls, while promoting discipline, confidence and overall well-being.
Our Approach

Access to Sports Equipment

Sports Infrastructure Development

Coach Training

Girl Participation Focus

Competitive Exposure Through Leagues

Sustainable Village-School Sports Model

Lighting Sports Playground

Regional Sports Upliftment

Community Engagement

Talent Identification & Sponsorships
Impact Created
220+
Schools engaged across
65,000+
Students impacted, including
50% girls
10+
Leagues organised for student engagement and exposure
8
Schools developed as sustainable sports ecosystems
7+
Districts in South Rajasthan
50+
Coaches and teachers trained for long-term sports development
15%
Rise in girls’ participation, 10% drop in school dropout rates
6
schools equipped with night lighting for extended play hours
Impact Created
Flagship Interventions

Levelling the Playing Field
A structured grassroots sports program supported by CaratLane, focused on providing equipment, developing infrastructure, organising leagues, sustaining sports in villages and building capacity in government schools to promote regular sports participation.

Lightning Sports Playground
An initiative supported by Signify Innovations to develop dedicated sports spaces within schools, enabling access to safe and functional playground infrastructure for students & rural youths.
CSR Opportunity

School & Infrastructure Support
Adopt a school, develop sports infrastructure, support playgrounds or sponsor branded school-level leagues.

District-Level Program Implementation
Partner for a 3-year program to implement structured sports and life skills curriculum across government schools in a district.

Talent & Athlete Support
Support athlete sponsorships, district talent identification programs, and initiatives focused on increasing girls’ participation in sports.

Community & Engagement Programs
Organise rural sports festivals, youth engagement programs and campaigns promoting inclusion and gender equity in sports.
Flexible partnership models can be designed based on your CSR goals and focus areas.
Our Work in Action



















Sports & Blog
Muskaan Choubisa
Partner with Us in Sports for Development
Collaborate to build scalable sports programs across schools and communities, enabling access, infrastructure and long-term impact.